Partnered Marketing & Promotion
We coordinate with vetted marketing partners who handle campaigns, advertising and promotion while we keep the technical side aligned: tracking, landing pages, data flows and reporting. You work with a single technical contact while external teams operate in a coordinated way.
- Campaigns aligned with your technical stack
- One technical counterpart, multiple specialist teams
- Clear measurement, dashboards and handovers
Channel Planning & Structure
We help define how campaigns are structured across channels, which roles partners take, and how reporting and responsibilities are organised.
Campaign Execution Support
External teams run media buying and creative work while we ensure tracking tags, landing pages, data flows and integrations are technically correct.
Measurement & Reporting
We design practical measurement setups, configure dashboards and prepare handover-ready reports that fit your internal decision process.
Typical Collaboration Scenarios
Select a scenario that matches how you plan to work with marketing partners. We keep the technical side consistent while campaigns are executed by specialist teams.
Launching a new product or service
For launches, we coordinate the technical work behind landing pages, tracking, signup flows and integrations while partners focus on creative and media.
- Launch-ready landing pages and forms
- Consistent tracking across ads, website and CRM
- Clear post-launch reporting and handover docs
Always-on awareness or lead generation
For ongoing campaigns, we keep the technical setup stable while partners experiment with creatives and channels without breaking your data.
- Robust tagging standards across all campaigns
- Simple, repeatable reporting structure for management
- Coordination between internal stakeholders and agencies
Promoting websites and funnels
When the focus is on specific funnels or conversion paths, we refine the technical side: page performance, events, attribution and integration with back-office systems.
- Optimised pages and forms for campaign traffic
- Detailed event tracking for key funnel steps
- Clean data flowing into CRM or internal tools
Analytics, tracking & governance reset
If tracking has become inconsistent over time, we work with partners to rebuild a clear, privacy-aware measurement setup anchored in your business goals.
- Audit of current tags, pixels and events
- Reimplementation with structured naming and ownership
- Documentation and access control for future partners
Ready to coordinate your marketing through one technical partner?
Share your current plans, partners and infrastructure. We will outline how Harwig IT B.V. can structure the technical side so that external teams can work efficiently without creating chaos.
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